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The Business Case for Mass Timber

Completing the Value Proposition

Would you like to pitch sustainable mass timber to a client? Are you wondering how mass timber might pencil in a project pro forma? If so, attend this session to learn how to complete value proposition for developers and owners. The aesthetic differentiation and biophilic benefits of mass timber have broad appeal to a wide range of stakeholders, from end users to ESG-investors. Professionals hoping to influence decisions to use mass timber will learn how this appeal can translate to return on investment in an overview of initial findings from WoodWorks’ Mass Timber Business Case Study series, written for the developer/owner/investor audience. This session will provide an overview of the case study series highlighting key takeaways. Developers/owners, architects, engineers and builders will all learn how mass timber can create value.

June 15, 2023 | 1:00-2:00 pm EST
Earn 1 AIA/CES HSW LUs, 1 PDH credit or 0.1 ICC credit


Melissa Kroskey

Melissa Kroskey, AIA, SE, Technical Director, WoodWorks 

As both a licensed Architect and Structural Engineer in the state of California, Melissa has a broad perspective on the industry, as well as technical design expertise from seismic to hurricane regions. Over the past few years, she helped expand WoodWorks’ offerings to support real estate developers, and generated content related to wood’s light environmental footprint, biophilic design, circularity, and wildfire resilience. Melissa manages the development of WoodWorks’ Mass Timber Business Case Studies, which address the financial performance of US developments constructed with mass timber. She is actively involved in ULI and Vice-Chair of the Sustainable Development Council.

Noel Johnson, Partner, Conrad Investment Management

Noel is a real estate developer, consultant, and nonprofit leader. His real estate experience spans over $1B of investment activity across 20+ developments with specific expertise in mass timber buildings. Noel’s consulting work serves firms facing the interconnected challenges of business strategy and the built-environment. Additionally, Noel teaches entrepreneurship at Lewis & Clark College and is President of Teacup Nordic Ski Area. He holds degrees from Stanford Business School, Portland State University, and Williams College.

Ascent / Korb + Associates Architects / Thornton Tomasetti / Photo Korb + Associates Architects