What’s your “why” for wood?
In April I had the opportunity to give a keynote at the first cross-laminated timber (CLT) conference in the southern U.S., Auburn University’s “The Sustainable Future of CLT in the South: Grow. Design. Build.” I started my presentation by asking attendees: What’s your why for mass timber?
Mass timber offers a unique value proposition, from its installation speed and relative light weight to sustainability and carbon-related benefits (which can add tangible value related to a company’s ESG goals and faster occupancy). Every team has different reasons for choosing wood, and I’m always excited for the opportunity to help people discover their personal “why.”